Smartphones are the latest craze of the cell phone market and all the major mobile manufacturers are tussling it out in the market for a pie of the market share. Earlier mobile phones were associated with your status, higher your status more expensive should be the mobile in your hand. With time however, this has changed and now you can see a good mobile phone in almost everybody's hands. Now the emphasis is on features, functionality, looks and user-friendliness. For this reason, companies had to put in efforts to bring out phones that are more efficient. Thus, the smartphones evolved.

Although there is no official definition of what a smartphone actually is, but it is associated with advanced features and capabilities. In simple words, we can say that a phone that can be used as a mini computer is called a smartphone. Apple Inc, which is an American giant in the field of consumer electronics, launched its smartphone in the 2007. One of the company's best-known products is the iPhone, more commonly known as the Apple iPhone. The Apple iPhone took the world by storm as it generated never-before-seen hype and anticipation among the public. Brand Apple is among the most admired and respected consumer electronic brands in the world, this automatically fits for iPhone.

Talking about the Apple iPhone, it was first inaugurated before public in January 2007 by Steve Jobs, the CEO of Apple. The iPhone has internet capabilities with a touch screen interface. The device has allowed you to send text messages as well as visual voicemails. Actually, the idea behind the creation of iPhone was to have a smartphone with the capabilities of iPod. Thus, Apple iPhone is a portable media player in itself with Wi-Fi connectivity so that you can surf web and exchange e-mails. The first generation of Apple iPhone used quad-based GSM with the EDGE technology.

Initially when Apple launched its smartphone, the iPhone, it was a phone with expandable memory up to 4GB but later they brought out the models that could have their memory expanded up to 8 to 16GB. In the year 2008, Apple launched it's 3G or third generation model of iPhonethat could use the more faster and better third generation wireless connectivity. It allows more efficient internet connection enabling you to surf the web without any intervention, send and download date faster.

The new iPhone has a touch screen user interface without any physical keypad. This smartphone of Apple has a 2.0 megapixel camera however; the quality of snaps taken is not very satisfying. The phone use iPhone operating system designed by Apple exclusively for its smartphone. The OS of iPhone runs on the Samsung ARM 1176 processor, which is accompanied by a PowerVR MBX 3D graphics processor for that great resolution viewing of videos and pictures.

The Apple iPhone has commendable battery back-up as it supports 6 hours of web browsing, 7 hours of video viewing, 24 hours of music capability, 5 hours of talk time and over 400 hours of standby time. The iPhone enables you to access google maps, youtube, play music and arrange albums on iTunes software.